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Now, more than ever, companies are seeking ways to rethink, restructure, and relaunch. In Massachusetts, some companies are catapulting miles ahead of the competition with game-changing products and services. How? Design.
Designers are experts trained to bring out the best of a service, place or product. And good design is a win-win: design is a plan to make life better, and it makes business stronger.
Massachusetts is rich with industries to prove this, including technology, tourism, life sciences, entertainment, retail, finance, consumer goods and manufacturing.
‘Design Means Business’ was a day-long gathering of celebrated business leaders sharing compelling stories and inside data on how design has strengthened their companies.
A roster of CEO-level speakers having ranged from ZipCar to Reebok, and Genzyme to Sonos generously explained, in detail, how design increases market share, profits, and productivity, in small and large-scale programs. The conference was moderated by national media figures, and included in-depth case studies and panel discussions.
This was a critical event for key decision-makers in marketing, R&D, sales and strategy who were looking to win.