Digma Conference, May 25, 2011 A Massachusetts paradox: despite a decline in the total number of manufacturing jobs this decade, total revenue from manufacturing has increased. How? Design; amid stiff global competition, some companies are differentiating themselves by rethinking products and processes with a deeper focus on market, location, speed and quality. Manufacturing and design feed each other; this symbiosis not only brings revenue and innovation, but it also fills employment gaps in the long term with a skilled, creative, and problem-solving workforce. On May 25th at Mass Made, data-driven analysis and case studies by industry leaders will show the people, places, and things that are reinventing manufacturing in Massachusetts. Framed economically by experts from state government and the John Adams Institute, leaders from Gillette, Artaic, Nypro, Litecontrol, John Matouk, and Taza will generously and candidly share their transformational strategies applying design in ways unique to each of the businesses. This is a critical event for key decision-makers in operations, sales, and R & D who are looking to win. Seating is limited! Mark your calendar and register now. This event is organized by DIGMA, The Design Industry Group of Massachusetts, in collaboration with MTC's Innovation Institute. Our mandate is to grow the Massachusetts design economy by promoting it as the center for design excellence, including the following design industries: graphic, industrial, architecture, apparel, interactive and interior.