Data and technology are disrupting design. Big data analytics provides unprecedented insights into behavior, predicting human actions before they occur, and these insights enable designers to build technologies that prompt interactions and evoke an emotional response. Accelerating advances in artificial intelligence, machine learning, and cognitive technology have expanded these possibilities and created a new frontier in Cognitive Design.
At its best, cognitive design can provide just-in-time insights to support smart decisions and actions. At the same time, designers face new ethical questions as they shape these technologies to avoid designing biased or manipulative algorithms. This salon will consider the question: “What is Cognitive Design, and what are the implications for business and society when data, digital technology, and design collide?”