Vitality was born from its founder’s pioneering work in glanceable technology: embedding Internet information in everyday objects to make the physical environment an interface to digital information. Vitality reinvents prescription packing with a simple wireless internet connection. 3.5 billion medication prescriptions are filled in the US every year. On average, people take their medication only 50% of the time, racking up $300 billion in avoidable healthcare costs. Vitality’s technology reminds patients via phone or text message if they forget to take a medication, emails loved ones and physicians with updates, and makes refilling automatic. Fundamentally, Vitality designs behavioral change by introducing smart packaging to public health. Vitality’s process is making people take prescription medications more consistently, keeping people healthier, and reducing healthcare costs.

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